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Why shoot the same pictures each year again when you can just re-use last years results? Or can't you because of some minor model changes? Anyway, the art of retouching existed years before 'Photoshopping' became a noun, as the examples below show. Not all are retouched versions, sometimes different versions of the same session were used for different purposes. Some pictures were kindly provided by Boerammetje. Not only were photos being retouched, some were entirely redrawn by hand, as is shown in the booklet 'La R4 de papa'. Because so many photos were altered, a separate page is devoted to manipulations of the french and english 1968 brochures.
Shown below from left to right are photos from French and Italian advertisements of 1961, and a relatively unknown German 4-page brochure from the same year. Undoubtedly the pictures are all from a single photo shoot (note the slight position changes of some of the people). All three license plates are different, too. On the second row a drawing after the first poster, used in a dutch advertisement where even the dress and haircut of the girl in front were changed. In the middle the same drawing in 1963: the bumper is changed and ribble on the bonnet is added. On the right, a photo which appeared in 'L'Auto Journal' in 1964, in an article describing user experiences with the R4. Finally, the license plate is visible.
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Two different versions exist of this 1961 Fourgonnette brochure. The background is clearly the same (one can identify every individual twig on both images), but the fourgonnettes are really different cars, used for the same photo shoot. This is especially obvious because of the rearview mirror, the license plate and the front part just behind the bumper. Below is a nice detail from the bumper, showing the support for the swingle facing to the right and left sides respectively. |
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From the english 1962 and 1963 'Remarkable' brochures. Note the front bumper and wheelcaps. |
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From the french (left) and italian (right) 1963 magazines. Clearly the same car (the same plaid is in the back), but an italian license plate on the right side. |
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From the french (left) and dutch (right) 1963 magazines. In the french translation, the lady is 'jolie' (pretty), but apparently the dutch translator thought otherwise; here she's just a lady. |
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From 1962/63 and 1966, from two Danish brochures (note the bumper, wheelcaps and side indicator light). |
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The UK 1968 brochure shows a lot of differences with its french counterpart. On most photos the french car is blue, and the UK one red as shown on these two photos. The hatch contents are similar, only the arrangement is different. The chrome strip below the doors of the red car still has the blue glare of the original. Note the (fake?) right hand steering for the UK car. In order to illustrate that not only different cars were used, some more manipulations are shown here. The same 1968 photos showing the lawn mower - and more from 1967 - were used for the booklet 'La R4 de papa'. |
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About 1970, both from the same UK Fourgon brochure. What happened to the shape of the rear wing? (I have never seen it 'live' in this shape, BTW) |
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1970 and 1971, Spain. The table and the mirror are the same, but the painting was changed. |
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1971, from the Berline and Fourgonnette brochures. Either one of the cars must have been retouched into the photo, as the position of the bystanders is exactly the same. |
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The 1973 and 1974 Fourgonnette brochures (logo) |
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Same (logo) |
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Same (side logo) |
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1975 brochures, french and german versions (indicator light) |
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1976 and 1977 brochures (indicator light) |
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British don't like apples the way the French do. |
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